LEVI’S VINTAGE WINDOWS
Most of you are probably familiar with the Levi’s Archive through Michael Williams’ fantastic posts on the subject. Now that I spend some time in the building I am lucky enough to have access to the world of Ms. Downey. Last week I was rummaging around a drawer for some printed goods I needed for a project when I came across these old photographs of window displays from the 50s and 60s. More after the jump…
Up until the early 90s Levis had no stores of their own in America and was primarily a wholesale business. These stores from place like Elko City, Oklahoma and North Platte, Nebraska would probably send in photographs to Levi’s to give proof to their commitment. Having just done a couple of big window displays for the first time I find these pretty interesting. I love how simple and straight forward some of them are. I love how a lot of the stuff just sits on the floor. All western in theme, they were most likely done by a store owner or employee more concerned with displaying the product and catching the ranchers eye, than creating something extremely thought out or artful.
The sign in this one reads “One of the oldest known pair of Original Levis made”
My favorite:
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