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OC X LEVIS UNION SQUARE SF


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I’m finally coming up for air after a week of putting together the Opening Ceremony shop on the first floor of the Levi’s San Francisco flagship. The room, which took this place of my own road trip collection of  American goods, Stars and Stripes, took me away from anything I’ve done or am used to doing. I really got to have fun with creating a visual for Humberto’s story behind the collection; kids who dye their own cords a rainbow of colors and wear them in the city all winter,  rip them into shorts and head out on a road trip upstate (it’s all about road trips right now isn’t it?) to find a whimsical wonderland of rope swing fun, camp fires stories and oversized ladybugs… or something like that. More pictures after the jump including a few of Levi’s own style guru, Benoit Tordeur, showing us how to best express yourself in a corduroy tuxedo.

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Comments

Michael Giordano
Posted on 22nd February, 2010

He’s chic! The bow tie is dead, it’s all about chunky necklaces!

marie christine
Posted on 23rd February, 2010

Fabulous style…impeccable taste, wonderful details…Bravo…

Mama and Papa
Posted on 24th February, 2010

We hope some of you could understand French, as we would not be able to express all our feelings in Shakespeare’s language. Bonjour mon grand, nous sommes particulièrement fier de toi, non seulement de tes réalisations, mais aussi de le place que tu as pu te tailler en Amerique. Encore toutes nos félicitations et mille bisous de Maman et de Papa.

bEnOIt
Posted on 24th February, 2010

So the pants are 505 (80’s pattern), which have become my new favorite. The higher waist, tight leg and slightly tapered ankle define a new relaxed skinny look. They are comfortable and flattering. The fabric is truly soft and buttery, which makes the shirt insanely relevant for Spring. Should I get the curry ensemble as well, unless Teal is calling?

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